If you are content with the current design of your website but are unsure as to why it is not ranking well or converting interested parties into buyers, this is an option for you. A website takeover with Highway 1 will keep the exact same design of your website or make small design changes to make it more modern and friendly to your customers. Most importantly, the website takeover is the process of re-coding your website entirely. Highway 1 will recode your website internally and externally with the most recent Google algorithm, providing a more user-friendly system and proven lead conversion techniques that will increase your contacts for your business.
Our clients choose a website takeover because they like the layout, color scheme and overall design of their website but are unhappy with their current Google rankings. A website takeover does not include any major design changes. We can edit and remove content, but you cannot make major design changes to the website. This way, you can improve your website without the cost and time of a custom website design. If your website is older than 5 years, we highly recommend a new website design.
An aggressive website takeover with white hat search engine optimization will give you the same benefits of a new design, because we will recode the entire site from the ground up. This maximizes your online rankings by making your website easier for search engines like Google to read.
Many SEO firms will happily just take your current website, make minimal changes to it and take your money every month. We firmly believe that when we take on a project, it has to be done correctly from the start in order to keep you as a long-term client. When a company can just transfer your website to a new server, they are not able to change the internal structure of the website coding. What they will do is make small changes to your website’s SEO, but with small changes come small results. With SEO, it is important for you to do it correctly from the start and to not just look for a quick fix. This is important for your local-level search engine optimization and also for targeting larger and broader search terms.
With search engine optimization, many companies will use very elementary tactics in order to gain your business, but they do not have your long-term goals in mind. In order to get your website to the top of the search engines, there is no quick fix or easy way to do it. It requires a website that is built for search engines and for patient conversion. Your website must be coded to the exact Google specifications, along with having the ability to be regularly updated, because algorithms of search engines change frequently.
If you are interested in the details of a website takeover, please click here to schedule a free website consultation.
As a Google Partner, we can help you improve your campaign.
